September 15, 2019

I produced this advertorial for Tequila Patida, one the world's leading tequila brands. This appeared as a two-page spread in Silicon Valley magazine.

I worked as the creative director, photographer, and copywriter for this piece. I lead the creation of these materials in coordination with an external graphic designer, marketing representatives from Tequila Partida, and both the editorial and creative teams at Silicon Valley magazine. 

September 15, 2019

I produced this landing page to promote a new feature in the Booksy app called Boost. In addition to creating the layout for LP, I produced the introduction video, wrote all of the copy, and secured all of the customer testimonials featured here. 

December 20, 2018

I produced this advertorial for The Macallan, the world's leading single malt Scotch whisky, to promote their Double Cask whiskys. This ad featured "power couples," including world-famous celebrity chef Michael Mina. It originally appeared as a two-page spread in San Francisco magazine.

I worked as the creative director, photographer, and copywriter for this piece. I created these materials in coordination with an external graphic designer, marketing representatives from The Macallan, and both the editorial and creative teams at San Francisco magazine. 

September 20, 2018

I produced this advertorial for Tullamore D.E.W., the second largest distiller of Irish whiskey in the world. This was created to promote Tullamore D.E.W. in coordination with the home of the Irish Coffee, San Francisco's Buena Vista Cafe. It originally appeared as a 2-page spread in San Francisco magazine. 

I worked as the creative director, photographer, and copywriter for this piece. I created these materials in coordination with an external graphic designer, marketing representatives from Tullamore D.E.W, and both the editorial and creative teams at San Francisco magazine.

January 20, 2018

I produced this advertorial for Tsing Tao beer, the second largest brewer in the world. This was created to promote Tsing Tao in coordination with their Chinese New Year marketing campaign. It originally appeared as a 2-page spread in San Francisco magazine. 

I worked as the creative director, photographer, and copywriter for this piece. I created these materials in coordination with an external graphic designer, marketing representatives from Tsing Tao, and both the editorial and creative teams at San Francisco magazine. (To see alternate versions of this ad, please click on the link.)

April 06, 2018

I produced this advertorial for The Macallan, the world's leading single malt Scotch whisky, to promote their Double Cask whisky and sponsorship of the Pebble Beach Food and Wine Festival. This appeared as a two-page spread in Silicon Valley magazine.

I worked as the creative director, photographer, and copywriter for this piece. I lead the creation of these materials in coordination with an external graphic designer, marketing representatives from The Macallan, and both the editorial and creative teams at Silicon Valley magazine. 

May 05, 2017

When the disaster at the Fyre Festival took place in 2017, I was working at a ticketing and event logistics company called Vendini. That event gave us an opportunity to talk to potential customers about how we could help them avoid producing the next Fyre Festival. To tell this story, I created three original elements designed to convert customer interest in that recent event into actionable leads. 

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1. An original blog post detailing what went wrong at the Fyre Festival

2. A comic strip/infographic detailing how poor logistics can ruin a festival

3. A webinar created to show customers how to improve their logistics—and how Vendini can help them

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August 01, 2017

The truth is that nobody goes into the music business because they love data. But the most successful venues these days are using fan data to market shows more effectively—and at a lower cost—than ever before. Are you? If you’re still relying on ads and posters, it’s time to get hip to the secret power of data.

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I wrote and produced this presentation delivered by Mark Meyerson, formerly the Director of Ticketing for House of Blues and a 30+ veteran in the live music business. Additionally, I produced, shot and edited the promotional video used to attract attendees to the webinar. 

In 2013, Avid's VENUE live sound console was used to power the Sound of Change concert in London, England. Featuring stars including Beyonce, Mary J. Blige and John Legend, this event was a perfect opportunity to tell the story of VENUE being used on the world's biggest stages. I travelled to London to cover the event and produced the following materials.

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1. A customer story detailing how Avid's technology powered the concert under challenging conditions. 

2. A photo gallery of the event. 

3. Customer quotes for a press release featuring the technical teams for John Legend and Ellie Goulding endorsing Avid products. 

4. Positive media coverage secured by connecting press contacts with Avid customers at the event.  

April 23, 2018

Music venue owners often rely on third-party ticket vendors to move unsold inventory. Unfortunately, it’s notoriously difficult to collect data from these vendors. Without owning your data, you’re can't engage your most valuable customers—your superfans.

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August 01, 2017

In 2017, I was responsible for all content related to Vendini's annual member conference, known as "Camp Vendini." Taking place in Nashville over the course of two days, the event drew 200+ customers from all around North America. 

My duties included creating 12 original presentations for the event. I also wrote all of the copy for the promotional materials leading up to the event, as well as all of the copy for the official program. Additionally, I hosted a media panel, conducted two main stage presentations and booked the entertainment for the customer party. 

August 01, 2017

Unless you’re an expert on web design and all of its components (including user experience, visual presentation, SEO and mobile responsiveness) it can be difficult to tell if your performing arts website is helping or hurting your business. So we created this infographic to shine a spotlight on some of the to hidden ways your online presence can affect your box office and your brand.

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I created the concept, did the research and wrote all of the copy contained in this infographic. I also worked with my team to develop a webinar on the subject, which can be viewed here. 

March 09, 2018

I created a series of brochures for the ticketing and events company Vendini. Each one was targeted at a different key vertical, with each vertical requiring specific messaging. This brochure was created for the Performing Arts market. 

March 09, 2018

I created a series of brochures for the ticketing and events company Vendini. Each one was targeted at a different key vertical, with each vertical requiring specific messaging. This brochure was created for the Schools and Universities market. 

March 09, 2018

I created a series of brochures for the ticketing and events company Vendini. Each one was targeted at a different key vertical, with each vertical requiring specific messaging. This brochure was created for the Live Music and Festivals market.