Anthony Michael Gordon
6723 Evergreen Avenue, Oakland, CA 94611
(510) 410-3215 • amgoak@gmail.com
QUALIFICATIONS
• Producer of dozens of video interviews featuring A-list professionals in media and entertainment
• 15 years of experience as a marketing manager working with industry-leading brands
• 11 years of experience as a talent buyer and artist relations professional
EXPERIENCE
Booksy
July 2018-November 2019; Director of Content Marketing
• Producer of video content featuring influencers in the beauty industry
• Principal strategist for content marketing and social media
• Editor-in-Chief of the company blog and copywriter for national print, radio, and outdoor advertising
Freelance Creative and Marketing Consultant
March 2006-Present
• Producer of print ads (copy, photography, and creative direction) for brands including The Macallan, Hendricks Gin, Partida Tequila, and Tsing Tao Beer
• Photography for clients including Rolling Stone, Forbes, and the California Academy of Sciences
Vendini
October 2016-October 2017; Content Marketing Manager
• Produced customer testimonial videos featuring industry leaders including the COO of BET Networks
• As Editor-in-Chief of company blog increased traffic by over 400% YOY
• As social media team leader increased engagement on social media by more than 1000% YOY
• Copywriter for ads, newsletters, executive communications, and other marketing materials
Avid Technology; Berkeley, CA
February 2012–February 2016; SENIOR MANAGER, ARTIST RELATIONS
March 2005-February 2012; ARTIST RELATIONS MANAGER
Select List of Endorsements Secured: Alicia Keys, Linkin Park, Will.I.Am, Foo Fighters, Björk, Branford Marsalis, Robert Rodriguez, Randy Jackson, and Mark Sanger (Oscar-winning editor of Gravity)
• Served as principal liaison between Avid and VIPs in the entertainment industry
• Interviewed celebrities and entertainment industry VIPs on-camera and live at industry events
• Produced multimedia content from concept through post-production
• Secured VIPs for live performances, speaking engagements, and PR opportunities
• Developed strategic partnerships with entertainment-industry leaders including NARAS (The Grammys), HBO, Skywalker Sound, Abbey Road Studios, Converse, and Red Bull Music.
• Negotiated licenses of A-level music, film and television projects for use in marketing materials
• Wrote original content for Avid under my byline; ghostwrote for CEO
EDUCATION
Diablo Valley College, Pleasant Hill, CA (’93–’94); San Francisco City College, San Francisco, CA (’94–’95); Avid Corporate Training Programs: Negotiation, Managing at Avid and Presentation Skills