Title: Introducing Auto-Tune Pro 11

Type: Product Launch Video 

Client: Antares​

My Role:​ Producer
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About the Video: 

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This piece was produced to announce the launch of Auto-Tune Pro 11, the more recent edition of the industry standard pitch correction software. Widely believed to be the best-selling plug-in of all time, I increased user adoption of this product by more than 10x over the course of 4 years. I was also responsible for the strategy and execution for this product launch, and all Antares product launches, from 2020-2024.

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